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At definition is – used as a function word to indicate presence or occurrence in, on, or near. How to use at in a sentence. At definition, used to indicate a point or place occupied in space in, on, or near to stand at the door at the bottom of the barrel. See more. Shop deals on unlimited data plans, Internet service, AT T TV more. Get 24 7 support manage your account online. Buy the new Apple iPad Pro 2021 from AT T At The symbol for astatine. AT abbr. 1. air temperature 2. ampere-turn 3. antitank 4. automatic transmission at t t when unstressed prep. 1. a. In or near the area occupied by in or near the location of at the market at our destination. b. In or near the position of always at my side at the center of the page. 2. To or toward the direction … at definition 1. used to show an exact position or particular place 2. used to show an exact or a particular . Learn more. Yes, there have been other changes and I shall describe them, but their significance has been exaggerated by pundits in search of trendy labels. For example, the concept of brand images, which I popularized in 1953, was not really new Claude Hopkins had described it 20 years before. The so-called Creative Revolution, usually ascribed to Bill Bernbach and myself in the fifties, could equally well have been ascribed to N. W. Ayer and Young Rubicam in the thirties. While the WMD in the U.S. News Best Colleges ranking made life miserable for rich and middle-class students and their families , the for-profit colleges focused on the other, more vulnerable, side of the population. And the Internet gave them the perfect tool to do so. It s little surprise, therefore, that the industry s dramatic growth coincided with the arrival of the Internet as an always-on communications platform for the masses. While spending more than $50 million on Google ads alone, the University of Phoenix targeted poor people with the bait of upward mobility. Its come-on carried the underlying criticism that the struggling classes weren t doing enough to improve their lives. And it worked. Between 2004 and 2014, for-profit enrollment tripled, and the industry now accounts for 11 percent of the country s college and university students. In 60 per cent of their commercials they use demonstrations , showing how Bounty absorbs more liquid, how Top Job cleans better than straight ammonia, how Zest leaves no film. There is very little advertising in India 37 cents per head per annum, compared with $224 in the United States and $77 in Japan. Indian agency people have an impressive theoretical knowledge of advertising, but it seldom shows in their output. The 19-year-old daughter of my Indian partner Mani Ayer calles it organized graffiti . Nevertheless, I have seen a few Indian campaigns, such as that for the Indian Cancer Society, which compare favorably with anything in the West. If you want to delve even further into niche sites, you can find social media channels that are driven by type of activity, geographical location, or by types of social offers. In this chapter, we discuss how you can find these smaller niche sites and how you can get value from them.